Elie Wiesel Holocaust Survivor Essay - 2497 Words

Elie Wiesel Holocaust Survivor As war broke out in Europe during 1939, no one could either imagine or believe the terror that Adolf Hitler would soon bring to the lives of Jewish people. Drawing from his paranoia and a drive for a world Nazi power, Hitler singled out the Jews as the cause for problems in Germany and began to carry out his plan for the destruction of a part of humanity. Hitler not only persecuted the Jews of Germany, but he also targeted the Jews in Poland and other parts of Europe, such as Transylvania, which was the home of Holocaust survivor Elie Wiesel. Breaking his self-imposed vow of silence in 1958, Elie Wiesel published Night which details his horrific experiences at the Auschwitz, Buna, and Buchenwald†¦show more content†¦Moesh solemnly told Elie of what really went on in Galicia; after exiting the trains, the Jews were forced to dig massive graves and then wait in line to be murdered. Even children were tossed into the air as prey for the guards machine guns. Moesh had escaped only because he was injured and presumed dead. During the following days and nights, Moesh spread his story throughout the community in an effort to warn his people of the impending terror, but no one believed him. Some said, Hes just trying to make us pity him. What an imagination he has.2 Many people thought Moesh had just simply gone mad, and even Wiesel denied the stories of his friend. The Jews not only denied the warnings of Moesh, but also disbelieved that Hitler planned to exterminate them. Wiesel summarized the general feeling of the community by stating, Could he exterminate a population scattered throughout so many countries? So many millions! What methods could he use? And in the middle of the twentieth century!3 Other reports indicate that the Jews did not believe that Hitlers attempted genocide was occurring. Newspaper articles about the murders were shrugged off as panic inducers because killing such large numbers was incomprehensible; many believed that the deportees were sent away to do agricultural work, but they would soon learn otherwise.4 As Passover arrived in Wiesel neighborhood so did the Hungarian police, forcing Jews to turn over theirShow MoreRelatedElie Wiesel as a Survivor of the Holocaust2000 Words   |  8 Pagescamps during the Holocaust. This started when the Nazi party established a â€Å"Final Solution† that sought out to eradicate the inferior Jewish race from Germany and the world (â€Å"Holocaust†). A person cannot look at this event and see nothing except for the dark, evil side of human nature. However, if a person looks at the Holocaust from a survivor’s point of view, they can see the good side of human nature, especially if someone looks at it from Elie Wiesel’s perspective. Elie Wiesel and his family wereRead MoreElie Wiesel : The Survivor Of The Holocaust2445 Words   |  10 Pagesloss of a loved one. However, some experiences are more devastating than others. Each survivor has his/her way of coping with the trauma and maintaining sanity. Elie Wiesel, one the survi vors of the Holocaust, gives us some insight into dealing with extremely difficult experiences. He spent a year imprisoned in the Auschwitz and Buchenwald concentration camps, the same camps where he lost all his family members (Wiesel 15). After his liberation, he moved to France where he learned French and studiedRead MoreElie Wiesel: A Holocaust Survivor723 Words   |  3 Pageslast victory by allowing his crimes to be erased from human memory† (Wiesel, Night viii). As a result of the horrors that Elie Wiesel experienced during the Holocaust, he devoted his life to become meaningful. Wiesel’s decent disposition changes through atrociously inhumane conduct toward Jews during the Holocaust as he becomes a brute to solidify identity, levy fears, and boost morale. Before his arrival in Auschwitz, Wiesel identified himself as a devout Jew training in his studies of KabbalahRead MoreWiesel s Experience Of Injustice During The Holocaust984 Words   |  4 Pagescommonly know as the Holocaust. The Holocaust began in 1933 when Adolf Hitler came to power in Germany (Rosenberg). Among the few hundred survivors was Elie Wiesel. Wiesel was only fifteen years old when him and his family were deported to a concentration camp. His mother, father and younger sister were all killed within the camp, but Wiesel and his two older sisters were able to survive. After his traumatizing experience, Wiesel stood up for others who were being oppressed. Elie Wiesel fought injusticesRead MoreThe Destruction Of The Holocaust1203 Words   |  5 Pagespreventing it. Elie Wiesel’s fulfilled his purpose of showing the heinous crimes of the Holocaust through the change of characterization of Elie before, during and after the events of Wiesel s 1940 memoir-Night. T he Holocaust is remembered as a stain on history, where a massive genocide occurred. but we must also recognize the souls and personalities that were killed and burned. Wiesel trembling hands picked up these ashes, personifying their ebony remains into a young child-Elie. For every soulRead MoreCharacter Analysis Of Night In Night By Elie Wiesel920 Words   |  4 Pages This proves true for the survivors of the holocaust, they now have the power to stop things like this from happening ever again. For Elie Wiesel, this is especially true, after he survived he went on to write the book â€Å"Night†, this book has really helped people to understand what truly happened and to gain respect for the survivors; he also went on to win a number of awards, including the nobel peace prize. In the book â€Å"Night† by Elie Wiesel, our main character, Elie, changes through the traumatizingRead MoreThe Psychological Association Of Night By Elie Wiesel1285 Words   |  6 Pages2008). With this definition in mind, it no surprise that the Holocaust is one of the most traumatic events in history. Millions upon millions of people either lost their own lives, or watched the lives of their loved ones be taken right in front of their eyes. Many survivors so lemnly admit that the hardest deaths to watch were those of children. In fact, an estimated 1.5 million children were killed during the tragedy (United States Holocaust Memorial Museum, 2016). However, one cannot help but wonderRead MoreNight By Elie Wiesel Analysis764 Words   |  4 Pages with my own eyes†¦ children thrown into the flames.† (Wiesel 32). The previous sentence is a quote from Elie Wiesel’s memoir, Night. Wiesel’s memoir is a first person account of a survivor of the Holocaust that occurred between 1933-1945. Over six million Jews were placed in concentration camps and murdered during this time period. Less than one percent of the Jews in the holocaust survived, but Elie Wiesel was one of the very few survivors. He lived on to tell his story of the pain and sufferingRead MoreElie Wiesel s The Holocaust1315 Words   |  6 PagesThe Holocaust appeared to be a time of darkness and it seemed like on Earth and in heaven, each doorway of humani ty, empathy, and kindness had been closed down. Those who did not encounter the Holocaust cannot begin to comprehend what it was like, however, those who did cannot begin to express it. Torture, genocide, and cruel acts started to fill brains and souls. The Holocaust was an event where millions of people were being murdered during World War II. The memoir, Night by Elie Wiesel is basedRead MoreEssay on Literary Insperation of the Holocaust1664 Words   |  7 PagesLiterary Insperation of the Holocaust Why do the survivors of such a tragic event such as the Holocaust want to remember those horrifying times by writing about memories that most people would only want to forget? I will show, Weisel has talked about, and as others have written, that the victims of the holocaust wrote about their experiences not only to preserve the history of the event, but so that those who were not involved and those who did survive can understand what really happened.

Project Management Integration Framework Free Essays

Financial risk management can be defined as the definitive sourcing of practical guidance on market management and credit risk. It can be subdivided into two parts, which are, the macro and the micro risk management. There are a number of differences between the two risk management approaches. We will write a custom essay sample on Project Management Integration Framework or any similar topic only for you Order Now For example, in macro risk management, there is application of technology to alleviate financial risks or losses. This procedure can be done by focusing on the risk management of a firm – an approach which is unmistakable but takes a lot of time. The major tool used in this undertaking is the use of ‘stress test’ upon portfolios which analyzes the joint force of the wider set of risks in meaningful ways. This process provides more information about the risk and provides an opportunity for diligent analysis (Dash, 2004). Even though the risk usually has been notified to the management, the total risk that is inbuilt into the system is not discarded. The concentration on the financial system thus changes the risk profile in the industry. The risk profile becomes unpredictable and can thus cause serious effects in the business economy. On the other hand, while executing macro risk management, one requires shifting from the notion that the stability of a system is a consequence of the accuracy of individual components. Modern risk managers thus focus on the development of the tools to evaluate the possibility of credit deals which may result in the collapse of the firm. The transmission of risks within a firm may thus result in distress with its associates. Through this strategy, the risk managers can scrutinize how negative financial shocks, such as capital outflows, can negatively magnify a sector’s risk. This approach helps them to design and alleviate the risk by adjusting the chief fiscal surplus so as to relieve the shocks. Managers thus have the opportunity to grade their policies. To take precaution on macro risk management, the management should therefore involve the staff who are always involved in the testing of the continuity plans and who are aware of the plans. In addition, this technique helps managers to examine other firms’ strategies which have been proven successful. Managers will also analyze others’ methods which they can successfully adapt into their circumstances. Conversely, in micro risk management, one starts by providing a general background of financial risk management which illustrates how the risk arose in the firm. This information explores the key concepts used in past risk management and provides a way to curb its reappearance. One thus discovers the main concepts used in risk management and can thus articulate them through well-known financial disasters of the past. One can also devise ways to avoid the risks. This technique allows managers the opportunity to devise the methods to be used to manage the market risk and how to forward it, spot it, and other mechanisms of identifying the risk. This provides a detailed analysis of the models used in pricing the risks and how each model can be used to determine and control risk. After this, the financial risk management will round up the scrutiny and the lessons on the risk management portfolio which gives a firm a clear understanding of the risk and its management. Through this, one can automate audits and susceptible management throughout the running of the firm. Subsequently, the collected automates accessed are then used to control all assets in the firm followed by their testing to identify the most vulnerable risks which may reappear in the firm. This activity provides the most effective way to detect and curb a micro risk at its initial appearance. Reference Dash, J. W. (2004). Quantitative finance and risk management: A physicist’s approach. Toh Tuck Link, Singapore: World Scientific. How to cite Project Management Integration Framework, Essays Project Management Integration Framework Free Essays There are three main components that must be fulfilled by a project for it to be truly successful; it must be completed within the set budget, schedule and deliver the expected outcome and quality. If one of these components is not met, even if the project is completed, then the project cannot be said to be successful. Project failure is common and may result from various reasons; one of these reasons is that, the project may actually be impossible. We will write a custom essay sample on Project Management Integration Framework or any similar topic only for you Order Now Take for example the failure of the Apollo program, which was American spaceship that landed the first man in moon. This project ran well from the year 1969 up to 1975. Apollo 13 failure of oxygen tank and the Apollo 204 tragedy, which led to loss of lives shows that the mission could no longer be safe as planned. Furthermore, the objectives of the project were impossible to be achieved since the main goal was to find out if human beings could survive in the moon and live comfortably or even in any other planet apart from earth. Incompetent management is another common reason that may lead to project failure. A good example is the disappearing warehouse project for a Software company in the nation. The warehouse varnished not only from the physical view but in watchful eyes of a retailer who was well known in the system of automated distribution. Software glitch somehow had erased the existence of the warehouse and thus goods destined to that warehouse were diverted to other routes where as the goods in that warehouse for a certain time languished. Employees at that missing warehouse kept quiet in that time since they were receiving their pay. As the software glitch was noticed, the warehouse was then sold off and the senior management requested the employees to be quiet on the episode. This led to the failure of that software project. Finally over-constrained is another reason that leads to their failure. Football clubs are good examples. Wenger, the Arsenal club manger had a plan to make the club to continue performing well and win all the trophies. This continued for some time but failed. This football club traces its failure at that period due to over-constrains in the management as well as in the players. This club since then has not been able to win trophies despite its continuous shines in the frequent years before. How to cite Project Management Integration Framework, Essays

The Weary Blues free essay sample

The Weary Blues, Longboats Hughes describes an evening of listening to a blues musician in Harlem. The Wear Blues By: Longboats Hughes Droning a drowsy syncopated tune, Rocking back and forth to a mellow croon, I heard a Negro play. Down on Lenox Avenue the other night By the pale dull pallor of an old gas light He did a lazy sway . To the tune o those Weary Blues. With his ebony hands on each ivory key He made that poor piano moan with melody. O Blues: Swaying to and fro on his rickety stool He played that sad rag tune Like a musical fool. Sweet Blues!Coming from a black mans soul. O Blues! In a deep song voice with a melancholy tone I heard that Negro sing, that old piano moan-? Anti got nobody in all this world, Anti got nobody but ma self. Xis swine to quit ma frowning And put ma troubles on the shelf. The creation of art and literature would serve to empower the African Americans whose lives were affected significantly by the era of slavery and other racial discrimination. Harlem was the ultra centre of this African American revival where poets, musicians, writers and other artists expressed themselves through art. When It comes to the overall structure of the poem it Is noticeable that there Is no clear division of stanzas. Perhaps this is to reinforce the melodious flow of the blues music. The poem has a great sense of musicality. Throughout the poem there are references to the movement of the musician: Rocking back and forth (line 2), He did a lazy sway (lines 6-7), Swaying to and fro. .. (line 12). This lazy back and forth movement is reflected in the actual structure of the poem as the length and indentations of the lines and the pace at which they are to be read vary. In fact the whole poem borrows the rhythmic structure and improvisational rhythms from blues music. The many rhyming couplets and the rhyming triplet lend the poem a certain regularity whereas the interjections or cries such as O Blues', Sweet Blues', O Blues (lines 1 1, 14 and 16 respectively) are evidence of improvisation or irregularity often found in Jazz or blues music.Also, the inclusion of lyrics in lines 19-22 and 25-30 changes the flow and rhyme scheme of the poem and gives the poem more heartsickness of a blues song as these Interjections and lyrics are typical of blues music. Typically the blues originated as an expression of individual feeling, a personal statement of utter simplicity, perhaps consisting of a single line repeated and repeated again. An example of this can be found within lines 25-30: l got the Weary Blues Got the Weary Blues and And cant be satisfied And cant be satisfied.These lyrics are reminiscent of so-called one-verse songs which meant the entire song was based on the repetition of a single line. For field hands and holler, a lonely, rambling shout which would echo round the cotton fields. The holler had its roots in slavery time They were little more than a strident lament, in which every phrase was exploited purely for its sound qualities in the empty air. Another musical element of this poem is the use of syncopated rhythm. Syncopation is a type of rhythm. It is the shifting of accents and stress from what are normally strong beats to weak beats. Humiliation often involves playing one rhythm against another in such a way that listeners want to move, nod heads, clap or tap hands, or dance. An example of this syncopated rhythm is the following lines: Swaying to and fro on his rickety stool/ He played that sad rag tune like a musical fool. Sweet Blues! (lines 12-14) The inclusion of these typical features and of Blues music helps in lending the poem its musicality and therefore helps it achieve the same mood of a blues song, I. E. A lonely, lamenting, sorrowful mood.The first few lines set the scene of the blues musician singing and playing the piano somewhere on Lenox Avenue in Harlem. The setting is somewhat lonely, sad and cold: By the pale dull pallor of an old gas light (line 5). This setting further assists in articulating the themes of sorrow and hardship that the musician is expressing through his music. It is interesting to examine the first three lines in greater detail. It is unclear to whom the first 2 lines refer. Who is rocking back and forth to a mellow croon, the artist or the audience?This ambiguity can be interpreted to show the relationship between the singer and the audience, the dual effect of the music on the performer and on the listener. The singer is droning and swaying as he performs, but so is the audience as it listens Here, then, Hughes suggests that the blues offer a sort of communal experience, that they express the feelings of not only the artist, but the whole community. The blues therefore serves as a matrix for the articulation of personal and collective experience as the grief and suffering that the artist sings of is at once his own and that of the whole African American community.It is music that their people have created as an affirmation of their identity and dignity in the face of racism. The community therefore has a deep understanding of the music and feels it with Just as much emotion as the musician himself. The diction employed is another striking aspect of the poem and contributes greatly to the lamenting and sorrowful mood. Words such as drowsy, mellow and lazy (lines 1, 2 and 617 respectively) evoke a Jazzy atmosphere and perhaps even hint at how the poem should be read.Words such as croon, dull, Weary, sad, melancholy, moan found throughout the poem all highlight the theme of sadness and sorrow that the musician is expressing through his music. Following: In all forms of creative endeavourer, the discerning perceiver must be aware of what is missing, as well as what is present. This is why in poetry simplicity is paradoxically more complex than complexity This observation should be taken into consideration with regard to this poem and its subject matter. Blues music may seem naive and one-dimensional to some due to its simple diction and rhythm.What lies behind this music is on the other hand very complex and multi-dimensional; blues music carries a lot of political and historical weight as it is a means of expressing the sorrow and anguish experienced by an entire race. Even the countless repetitions found in Blues lyrics and the seemingly simple exclamations such as O Blues! (as discussed before) carry much weight as all the pain and suffering is distilled in these few words. The last few lines of the poem take on an even more somber and serious tone as there are two references to death: And I wish that I had died, (line 30) and He slept like a rock or a man thats dead. (line 35) These last lines describe how the night comes to an end and the singer stops singing and goes to bed with the Weary Blues (echoing) through his head (line 34). The musician is then said to have slept like a rock or a man thats dead. (line 35) which is perhaps indicative of how exhausting ND strenuous playing and singing the weary blues can be as the musician pours out his heart and soul into his music and therefore sleeps like a dead man. This could however be interpreted as somewhat more negative.Perhaps what these last few lines are saying is that life is futile and unavailing. Perhaps what is suggested here is that the blues act as a shelter or artistic escapism for the musician but when the music in which the artist tries to fight against his troubles and pain stops, he is left with nothing more than the harsh reality and the Weary Blues of everyday life (echo) wrought his head (line 34). Finally, it becomes clear that Longboats Hughes skillfully manages to weave the rhythm, feeling and mood of blues music into this poem.

Nursing Care Within Mental Health Role Social Work Essay Essay Example

Nursing Care Within Mental Health Role Social Work Essay Essay This assignment will allow the writer explain an facet of nursing attention within mental wellness function. As it is stated in the NMC ( 2008 ) as a wellness professional, you are personally accountable for actions and skips in your pattern so this is taking into consideration when treating any intercessions with service users. The writer is traveling to critical discuss and examine in item the assisting attacks used in the intervention of intoxicant maltreatment and draw decisions from them as what is seen as best grounds pattern. The facet of nursing that the writer is traveling to discourse is motivational questioning from the pattern of handling alcohol addiction. This is where that writer foremost seen Motivational Interviewing being used in a Community Drug and Alcohol arrangement. Miller and Rollnick ( 1991 ) defined motivational interviewing as a directive, client centred counselling manner for arousing behaviour alteration by assisting clients to research and decide ambivalency and stated in the Oxford University Dictionary ( 2005 ) ( internet ref 1 ) motive is described as the ground or grounds behind one s actions or behavior and this is the extreme importance for a service user to be at a phase of desiring to alter for themselves and non for others such as household members. We will write a custom essay sample on Nursing Care Within Mental Health Role Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Nursing Care Within Mental Health Role Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Nursing Care Within Mental Health Role Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This thesis will be looking at the rule of motivational interviewing ( MI ) and the client centred attack that was produced by Carl Rogers in ( 1951 ) which has provided the underpinning of MI. Besides, it will discourse the usage of Motivational Interviewing when a client wants to go abstainer from intoxicant and the phases of alteration theoretical account set up by Prochaska, Norcross and DiClemente ( 1982 ) that has become a tool used when looking at the different alterations in which a client could be placed in. The thesis will besides look at the positive and negative utilizations of MI in alcohol addiction. Introduction of Motivation Interviewing Motivational interviewing ( MI ) was developed to handle job drinkers and was foremost described by Miller ( 1983, cited by Rollnick and Miller 1995 ) in an article discoursing Behavioural Psychotherapy. Subsequently in 1991 Rollnick and Miller characterized Motivation Interviewing as a directing, client-centred guidance manner for arousing behaviour alteration by assisting clients to research and decide ambivalency . It was in 2002 where they subsequently explained that Motivational Interviewing was an assistance to ease the motion through decisional analysis and behavior alteration . Furthermore, LA Lawendowski ( 1998 ) ( Internet ref 3 ) provinces that motivational interviewing is a client-centred therapy and has phases of alteration in the natural recovery from dependence. However, the theoretical account has been used for assortment of other jobs such as Drug Abuse ( Scott et al, 1996 ) Smoking ( Rollnick, S et Al, 1997 ) Gambling Problems ( Diskin and Hodgins 2009 ) Drug Dependence ( Saunders, B et Al, 1995 and Miller, W et Al, 2003 ) Excessive imbibing ( reexamine see Vasilaki et Al, 2006 ) ( Arkowitz, H and Miller, W.R 2008 ) . Motivational interviewing is a psychotherapeutics method which lets the service user to influence and enables alterations in their lives ( Hussein Rassool, G and Kilpatrick, B.1998 ) . Motivational interviewing is a type of reding which allows the service users to discourse helpfully about altering their behavior within alcohol addiction ( Obert, JL 2005 ) ( Internet ref 2 ) . This type of intercession is exceptionally helpful for those service users who are disinclined to alter their life style and open about altering. It s designed to decide ambivalency as it will take the service user to come on following to the way of alteration. Rollnick, Miller and Butler ( 2008 ) states that if a patient appears to be unmotivated to alter that there is nil anybody can make to alter this. They suggest that this statement is normally wrong. They believe that the attack a professional should take is to speak with the patient about their wellness. This can significantly rock their personal motive for behaviour alteration. Arkowitz and Miller ( 2008 ) states that motivational interviewing Is to increase intrinsic motive to alter that which arises from personal ends and values instead than from such external beginnings as others efforts to carry, cajole or hale the individual to alter . By professional organic structures or even household members supercharging the client to alter this can hold an opposite consequence and do that individual have a lessen aspiration to alter. Brehm and Brehm ( 1981 ) reported that when a client is placed into this state of affairs they become loath to alter as they perceive a menace to their personal freedom. Miller and Rollnick ( 2002 ) have mentioned that there is a difference among the technique and the spirit of Motivational Interviewing. If the professional organic structure gets engrossed by the technique, they likely risk the loss of the overall spirit of Motivational Interviewing. Miller and Rollnick ( 1995 ) mentioned that We believe it is critical to separate between the spirit of motivational interviewing and techniques that we have recommended to attest that spirit. Clinicians and trainers who become excessively focussed on affairs of technique can lose sight of the spirit and manner that are cardinal to the attack . Rollnick, Miller and Butler ( 2008 ) characterized the spirit as the following header Collaborative, redolent and honouring of patient liberty: Collaboration. Is where there is a joint decision-making procedure. This is of import in the wellness behavior alteration as it is merely the patient who can originate alterations. Evocative. This happens when the client triggers their ain motives and resources to alter. The client will hold their ain ends and aspirations and dreams so they do non necessitate the way from the professional organic structure. Honoring patients liberty. This is where MI accepts that the clients have a pick about the alteration in their lives and the professional organic structures still can rede, inform and on juncture can warn but their picks it is finally the clients pick ( Rollnick, S et al 2008 ) . They describe this manner of interaction as non-directing but steering, dancing and non wrestling, listening at least every bit much as stating. Phillips and Callaghan ( 2009 ) agrees with this statement and describes motivational interviewing as the following the nurse must avoid lecture, faulting and arousing guilt as this is of import as these places are likely to take to patient defensiveness and the nurse will follow the impersonal place in relation to the person s substance usage . As mentioned before that motivational interviewing is a client-centred attack which needs a curative relationship between the client and the professional organic structure as it is needed for alteration harmonizing to Carl Rogers ( 1951 ) . Three of these to reference that are linked to the spirit of motivational interviewing are therapist genuineness, empathy and unconditioned positive respect. Miller and Rollnick ( 2002 ) mentioned that motivational interviewing is a client-centred or individ ual centred in its focal point on the concerns and positions of the person, every bit good as in our heavy trust on and liability to the work of Carl Rogers and his co-workers. In this sense, motivational interviewing is an development of the client-centerd attack that Rogers developed. Arkowitz and Burke ( 2008 ) province that Motivational Interviewing is different than Carl Rogers attack as the importance of the intensifying intrinsic motive to alter, deciding ambivalency about alteration and the increasing alteration talk through selective responding. It is non uncommon for people to experience ambivalent about alterations in their lives. It is said that it a normal and common constituent of psychological job. Rollnick and Miller ( 1991 ) province that ambivalency is a province of head in which a individual has coexisting but conflicting experiencing about something. Clients who have an habit-forming job who so proceeds with reding will experience conflicting experiencing about their motive. A client can go non-cooperative with the counselor and back once more in a few proceedingss. Orford ( 1985 ) province that when it comes to habit-forming behavior struggles clearly plays a cardinal function. Clients who have imbibing jobs most times acknowledged that the hazards, cost and injury implicated their behavior. The clients are invariably traveling back and forward as they are non certain what to make about their state of affairs. Miller and Rollnick ( 1991 ) explain ambivalency as non a bad mark but to see it to be normal, accepta ble and apprehensible. Once the counselor understands this of ambivalency the counselor will cover with the client in a wholly different manner. Once the counselor realizes the normalcy of ambivalency and the manner in which it works. There will be a noticeable addition of verbal communicating and less opposition between the client and counselor. Their curative relationship will better. Motivational Interviewing is said to back up the client preparedness to alter and supply them with the accomplishments, helps and schemes for alteration ( Miller and Rollnick 1991, Hester and Miler 1989 ) . When looking at the client s ambivalency it can be place on the phases of alteration by Prochaska and DiClemente ( 1982, 1984, 1985 and 1986 ) . Miller and Rollnick ( 2002 ) describe Motivational Interviewing as a tool to help clients through decisional analysis and behavioral alterations. However, in 2001 Bishop refers to Motivational Interviewing as a method adjusted from the theoretical account called Cycle of alteration that was developed by Prochaska and DiClemente ( 1982, 1984, 1985 and 1986 ) . The client varies with respects to where they are on the rhythm of alteration. There are six phases in which the client can put themselves on. The phases of alteration are: Pre-contemplation this is where the client has non recognized that there is a issue with their behavior that needs to be changed Contemplation this is where they have recognized that there is an issue but non yet prepared or convinced ofA desiring to do a alteration Preparation/Determination the clients fixing for alteration where planning and committedness are secured Action/Willpower the client changes their behavior Maintenance client keeping the behavioral alterations Relapse this is where the client returns to their older behavior and renounce the recent alterations ( Internet ref 4 ) This rhythm is non fixed, it is unstable. The client is able start and coating anyplace within the rhythm. As like most alkies if they are non committed to alter their behavior sing their imbibing so relapses do happen. Prochaska and DiClemente ( 1983 ; 1983 ) province that wheel theoretical accounts approach allow the client to travel in and out of assorted phases of alteration. Prochaska and DiClemente ( 1991 ) suggest that people move both forwards and backwards round the rhythm of alteration, and spend changing sums of clip at each phase. Peoples pass through all phases. An illustration of this could be a client in the action phase into backsliding and so develop into pre-contemplative about alteration. Furthermore, the client could travel to preparation phrase from the backsliding phase. This could assist the client in taking obstructions that may hold disallowed them efficaciously keeping the yearning to alter their behavior ( Schulz, J. and Floyd, M.R 2002 ) . Prochaska and P rochaska ( 1991 ) suggested that if there is a mismatch between phases and procedures so the motion through the phases will be impeded and the individual will look immune or non-compliant. Equally good as the phases of alteration Motivational Interviewing has four guiding rules. Miller, Rollnick and Butler ( 2008 ) province that these are the guiding rules: Resist Understand Listen Empower This is merely a touch on what Motivational Interviewing is approximately and on the following chapter it will discourse the research for and against Motivational Interviewing in alcohol addiction. Critical discuss Motivational Interviewing in Alcoholism

Uncle essays

Uncle essays Uncle escaped. He took a handgun and descended into the cellar, and the air resonated with the muffled sounds of a car backfiring. I hardly knew either of them, he or Auntie. Daddy said he did it to get away from her. That may be. Anyway, he left a fortune. A million, Daddy said, at a time when a new Cadillac could be had for less than four Today a Caddy is forty grand, Auntie is polluting the soil, my hair is silver, and I can say with neither boast nor shame, that I have not known another human critter whom I yet despise. Sitting at this keyboard, I cannot name another. Surely one exists, I'm not that angelic, but I can't produce one at the moment. This is not owing to faulty memory; something much more splendid, and no credit to me. But Auntie wronged Mom. A wretched soul, she wronged others, too; others whom I love. Those happenings I've dismissed. But not Mom's. We were the poor kin, the black sheep, victims of Daddy's wanderlust. Poverty earns you that status when the others have money. And now an injury prevented Daddy working, so Mom accepted the role of breadwinner with the same grace and humor that she accepted all of life. She must provide a house and food, car and clothes for a family of five. And she did. For years, she hunkered over a sewing machine in a dimly lit corner of a dry cleaners for fifty-two cents an hour. She made our shirts and the patches for our jeans. Patched, but clean and ironed The house, a recycled army barracks, had neither inside walls, nor plumbing, at first, but it was home. Tonight's beans and potatoes vary from last nights only in the way they are prepared. Hey wait! These are last night's. I knew that. Though the youngest, and a male, I was assigned the evening meals ... and helping Mom wash at the old I surprised her once. I had the washing done and hanging on the line. ...

Appropriate Motivational Theory For An IT Specialist Information Technology Essay

Appropriate Motivational Theory For An IT Specialist Information Technology Essay Introduction This report defines motivation and briefly analyses the content and process theories of motivation. It analyses and discusses the motivational theory relevant to information technology specialists. A fictitious case study is developed and the appropriate motivational theory is applied to address the problem in the case study. Literature Review Motivation is defined as â€Å"the cognitive, decision making process through which goal-directed behaviour is initiated, energised, and directed and maintained.†Ã‚   [ 1 ]   Luthans (1998) described motivation as â€Å"the process of stimulating people to action and to achieve a desired task.†Ã‚   [ 2 ]    Motivation is, therefore, the way that managers influence the employees’ behaviour so that they produce results in order to meet organisational goals. Motivation can be seen from two distinct but related perspectives: Goals – motivation is viewed in terms of desired goals of individuals and this is addressed by the content theories of motivation. Content theories focus on what motivates individuals and assumes that individuals have a set of needs or goals which can be satisfied through work. Thus, they are also referred to as ‘need theories.’   [ 3 ]    Decisions – motivation is viewed in terms of how an individual’s decisions affect their choice of goals. This is known as Process Theories of motivation which view the individual as an active decision-maker and the emphasis is on the actual process (method) of motivation.   [ 4 ]    The following are content theories of motivation: A. Maslow’s hierarchy of needs – Maslow’s theory suggests that individuals have five types of needs, namely (in ascending order):   [ 5 ]    Physiological needs – needs that are essential for living e.g. food, water. Safety needs – people want protection against unemployment, seek comfort, shelter as well as being safeguarde d against unfair treatment. Affiliation needs – people seek attachment and a sense of belongingness and affection at work. Esteem needs – need for recognition, reputation, achievement and strength. Self-actualisation needs – Maslow defines this as â€Å"to realise your full potential and to become all that you can become.† D. McClelland’s theory of needs – McClelland measured people in three dimensions:   [ 6 ]    Need for Power (nPower) – individuals with a high need for power arouse strong emotions in them. They want to create an impact on others and make a difference in life. Need for Achievement (nAch) – individuals prefer tasks that are neither too simple nor extremely difficult but that challenge them to do their best. Need for Affiliation (nAff) – individuals that seek recognition and respect of others and wish to establish personal relationships with others. Herzberg’s 2 factor theory – Herzberg identified two sets of factors:   [ 7 ]    Hygiene factors provide job satisfaction (being content with your job) but not motivation to employees such as pay, supervision, security and working conditions. These are known as extrinsic factors as they are separate from the job itself. Motivator factor provides high levels of satisfaction, motivation and performance. It includes responsibility, achievement, growth and recognition. These are known as intrinsic factors as they stem from the job itself. The following are Process theories of motivation: J. Adams’ equity theory – This theory assumes that employees are motivated to act in situations which they perceive to be inequitable or unfair.   [ 8 ]   Thus, they are in a constant process of comparing themselves to other employees in terms of pay, terms and conditions etc.   [ 9 ]

Marcus allius Essay Example | Topics and Well Written Essays - 750 words

Marcus allius - Essay Example Most of the expressions that Aurelius portrays in his advice to himself employ a much-defined strategy of approaching life. Accordingly, this section of the essay elaborates the manner in which he wants to live his life. Remember, the actual circumstance dictates that he loves his life as a scholar. Accordingly, the philosophy or attitude of his life considers the fate of so many things as personal. That is; it the duty of anyone, including himself, to determine what kind of life he would like to live. He believes that there are four core things besides any other form of jurisdiction. That is; there is oneself, the flesh, spirit and the reasonability level (Aurelius 6). Therefore, Aurelius does not believe in being a slave of his life. Aurelius has the guts and attitude to face issues especially as they arise. That is; issues that affect life deserve immediate attention. According to most of his arguments, he possesses numerous proposals of using formidable force to extinct what he discerns as evil and inappropriate to live. The perception of facing life on prompt dimensions and argumentative life could facilitate further action by Aurelius. For instance, his ideology of life is based on what he aims at doing in the present. For instance, he considers everything that gets done or says as paramount. The value of life to a supernatural perception is not part of his dual reasoning behind life. This ideology is one of the facilitating ideologies that boosts his attitude towards sin (Aurelius 7). Sin is an action. It could get committed on a willing or an unwilling basis. For instance, some of the sins that we commit are actually out of the urge while others are out of anger. Anger is justified to lead towards sin, such as killing. This differs from the perception of killing or even extracting sin from the society with regards to desire. There is no concept in forgiving if sin got desired (Aurelius 10). The entire philosophical interpretation of

Principles and Practice of Leadership and Management in a Learning Essay

Principles and Practice of Leadership and Management in a Learning Disability Context - Essay Example It is common for these individuals to have some extra needs in care and communication, and helping them reduce stress and feel comfortable is one of the major responsibilities of their caregivers (Clements 1987). It is normally necessary to have the disabled people live in areas where they have easy access to both medical and psychological care. This is mostly done in institutions or in the context of the community (Turnbull 2004). Consequently, it is the responsibility of those charged with managing institutions that care for these individuals to put in place measures that ensure that these people are awarded the most conducive atmosphere with as little discomfort as possible (Dalby & Knifton, 2012). During my training as a learning disability nurse, I have been to various institutions and have met varying management styles. In analyzing the qualities a manager should possess, I will first review two different institutions and their managers to try and draw out the reason why manage ment is an important factor in the success or failure of these programs. A success story One of my initial placements took me to an institution caring for people who needed psychiatric care. On getting to the facility, I was introduced to my supervisor who took his time to introduce me to all members of staff, a situation that helped me feel welcome. I was then handed a set of papers that outlined what was considered best practices in the institution, and was informed that the first item on my itinerary would be to attend a two hour seminar where I would be brought up to speed with the requirements the managers set for all the staff at the institution. I was impressed with the level to which the management went to ensure compliance with the best practice guide, and immediately understood why the institution was ranked among the best in psychiatry care in the country. The manger had set guidelines which he insisted strict adherence to. The seminar was supposed to; Plant a deep workin g knowledge of all issues regarding psychiatry. In this aspect, one was always encouraged to consult with their peers or those senior to them in case they encountered a situation or issue they were not familiar with. Explore how difficulties in communication were manifested in the mentally disabled, and how to make the best out of whatever channels were available to communicate with the patients in an individual level. To educate the staff on consent and capacity issues with respect to people with psychiatric needs and on how best to navigate around the issues Inform the managers and support staff on the resources available to them in the hospital, and on other organizations that offer psychiatric services. The manager was a stickler to detail and insisted on the highest levels of discipline. He led by example in implementing the guidelines on treating people with learning disabilities as equals. In my early days, one case stood out that engraved the importance of having staff and d epartments organized in a conveyance belt model for service provision as spelt by Gates (2009). In the witnessed case, an emergency rescue team had called in on a patient who had recently been discharged, but who had had a recurrence, was physically aggressive and had inflicted some injuries on her body which needed a minor surgery. Since the institution

Teenager and Technology Essay Example for Free

Teenager and Technology Essay Computer Science As it always be defined, Computer Science is the systematic study that deals with the theory and methods of processing information in digital computers, the design of devices hardware and software, and the applications runned by the operating system. Although the fact that made it the most sophisticated technology since the industrial revolution, some social and ethical issues need attention from the software developers. Computer technology is double ­edged sword, it is either positive and negative in some cases because of the social impact that it brought in our society. Many cases have been subjects of eternal debates, the main one is privacy. A loss of privacy is one of the social issue that we have been dealing with during these 10 past years. For example, the positive and negative side of cameras all around us used to check on our daily activities, this could be good for our safety but can also be bad because it violate somebodys private life. Firstly, individual’s personal data can be tracked and gained through databases, spyware and cookies, which give providers wider chances to access personal information. The WWW servers can create extensive log of the users who are accessing the web.

Nanotechnology: The Future Here Now Essay -- Science Technology Essay

Nanotechnology: The Future Here Now Webopedia defines nanotechnology as the â€Å"field of science whose goal is to control individual atoms and molecules to create computer chips and other devices that are thousands of times smaller than current technologies permit†. Current manufacturing processes use lithography to imprint circuits on semiconductor materials, at a size of less than one micron (1,000 nanometers), dealing with aggregates of millions of atoms. It is believed that this method is quickly approaching its physical limits. In order to continue reducing the size of semiconductors, new technologies that juggle individual atoms will be necessary. Popularly, the term nanotechnology refers to the science whose goal is to control individual atoms and molecules to create various things that are thousands of times smaller than the current technology allows. These processes will touch on all areas of our lives, several of great importance to our health and well being. New terms are startin g to surface, such as molecular nanotechnology, nanocoating, nanoceramics, nanoparticles and targeted nano therapies. While many definitions of nanotechnology exist, the National Nanotechnology Initiative defines nanotechnology only if the process involves all of the following: 1. Research and technology development at the atomic, molecular or macromolecular level, on the length scale of 1 – 100 nanometers. 2. Creating and using structures, devices and systems that have novel properties and functions because they are very small. 3. The ability to control and manipulate on the molecular level. Some of the societal benefits that will be important to ... ...tronics Planet.com. 07 Mar. 2005 . Nano Investor News. 07 Mar. 2005 . National Nanotechnology Initiative. 07 Mar. 2005 . Neagley, Clinton H. UCDavis Technology Transfer Center. U C Davis. 07 Mar. 2005 . Phoenix, Chris, and Mike Treder. Center for Responsible Nanotechnology. Mar. 2004. 13 Mar. 2005 . Rashid, Nancy E. UCDavis Technology Transfer Center. U C Davis. 07 Mar. 2005 . The World Health Network. 07 Mar. 2005 . United States of America. Office of Science and Technology Policy/ Executive Office of the President. National Nanotechnology Initiative. 07 Mar. 2005 WorldHealth.net. 07 Mar. 2005 .

Sales and Distribution

GMSI 409| Sales and Distribution | World Wide Equipment | Kunjalik Balwani 3/4/2013 | Introduction – World Wide Equipment is UK based multinational in the heating air conditioning and ventilation industry, it has been rated as one of the most innovative companies in the particular sector, and the company majorly deals in B2B, like hospitals shopping malls, hotels. As mentioned above World Wide Equipment is a multinational company so it has one of its branches situated in China and the firm has had an enormous growth in the span of 20 years going from an ordinary US$6 million to a staggering US$ 70 million.World Wide Equipment relished a premium brand image in China and had priced its chillers on a higher note , not only were they selling higher than the local manufactures and the joint venture companies ,but 10% higher than their international counterpart. The unique selling point of the products are they are the most energy efficient products amongst all its major competitors both locally and internationally and to its advantage company had a much larger customer base as compared and the reason being that they were early entrant.World Wide Equipment China was part of the Asia –Pacific area office located in Hong Kong and within China they had three sales offices in mainland china namely Beijing, Shanghai and Guangzhou. Frank Wang the regional sales manager of the Beijing office had received a fax of the half yearly sales performance for the three offices and it was seen that Beijing office ranked third in the list and it was a reason to worry as the Beijing office had always been rated as one of the most consistent out of the three.The Decision Dilemma – Frank Wang the regional sales manager has a task in front of him, and those are the decisions that he has to come up with in order to put his sales team right on track. Wang has a few immediate and long term issues that have to be addressed. The immediate issue that he has to address is th e low sales performance of his employees, the drop in the sales performance was due to loosing large tenders on trot and it was just not about losing, it was about coming very close to the deal and losing it out at the last moment, this was somehow tampering the morale of the whole sales team.Generally there are two options for any team which loose the close calls, either they are motivated to do better or their morale go down like in the case of sales team in World Wide Equipment. If the reports are to be believed, the major cause of failure has been courtesy Li Weimin. Li Weimen was suggested by Frank Wang’s boss Frank Yu and was recommended because of his experience in the textile industry since textile was the genre that the company wanted to venture into.However the inclusion of Weimen was less on his merits and more because of recommendation, Weimen had more of contacts rather than skills and his inclusion was not much of help as it was witnessed later on, that the incl usion had taken a toll on the overall performance of the sales team, though it would be unfair to blame him all alone, because one individual does not create a sales team, but one individual is enough to spoil a going on deal, which was the case with World Wide Equipment.Weimen was one of the, major reasons for the failure of two of the most important deals. One of the major decisions that Wang has to make here is that what he does with Weimen, who was a recommendation from his boss, what Wang needs to decide here whether he would want Weimen to shift to Guangzhou where actually all recourses can be put to work because of his influence in that region, where as he had no influence in Beijing what so ever.Since Wang had never got the need of firing any of his sales persons, so he would want to shift Weimen out of the Beijing office, as it had been bothering the rest of the staff as well. So his first major decision is to get Weimen not fired but shift him to the office where he would have been of some use, because losing him could cost the firm potential resources and business in other part of mainland China because the bonus system of the company depended on the overall performance, so that would mean if the influential side of Weimen worked that would also benefit the employees of Beijing.After solving out the problem above the next issue that has to be addressed is the long term issue, that is of how to get into the Textile industry market and according to Yu, World Wide Equipment does not really have any hold or influence in the market situation, the reason why Textile industry was being target was because it was the new industry that was coming up and that too with a good potential, whereas on the contrary the electronic industry did not have any room for growth. So the task here is to develop a strategy a long term strategy which would actually help them capture the market as soon as possible.Another Decision that Wang needs to address that too an immediat e is related to the Textile industry, whether to train his sales team in the textile industry or hire someone who had knowledge about the industry. Core Competencies for Textile Industry – The textile industry was considered to be the next big thing in the Chinese market and was a potential market. Wang had estimated that out of the 2000 odd textile firms at least one third were looking out for an up gradation and in order to achieve that certain skills are very important to possess.It is important for the sales team to build up their Core Competencies which would eventually help them achieve their targets in the new growing textile industry. Since it was noticed that the textile companies were not looking out for expensive chillers, they rather focused on creating better products, so chillers from joint venture companies were preferred over the imported ones, even though knowing the fact that World Wide Equipment chillers were more efficient, people hesitated on paying a 30% premium one time price.So in order to overcome this situation the sales force team has to develop some skills in order to tackle these circumstances. Knowledge In Textile Industry – the employees need to develop and grasp knowledge about the textile industry, since the industry is growing and the company is targeting a major chunk of it, so a good idea is very important because eventually it is the knowledge about the industry which would help them crack the deals.Presentation – A good presentation is backed by the fact that first impression is the last impression, so the employees should develop the skill of putting up a good presentation in front of the client. As mentioned in the case study Weimen wore a suit and with that sport shoes, so this kind of impression spoils the firm’s image resulting into losing potential clients.So very important it is to make a good Presentation Negotiation Skills – all the employees were technically very good and did ha ve the knowledge of what they had to with their product and they were the best in their jobs, but one thing that they lacked as the sales people was on their negotiation front, they rarely know how to negotiate a price or even try to put a price according to the orders, so it was important to learn how to negotiate with the client, because a good negotiator can always get a good business to the firm.Decision Making – Another important skill that the employees need to render to is that of decision making, it is very important for any employee to learn how to be decisive about the deal, as we know the quicker the decision the quicker it is for the deal to go through and as there is more delay in the decisions, there are higher chances of the client to move away. So it is important to know the decision making process.Quoting Tenders – As we know that in the textile industry there was an important element of quoting tenders , so to develop the skills of quoting tenders , t he better the quoting then the competitors the better are the chances of getting the deal through. The above are few of the skills or the Core Competencies that the sales force team has to develop in order to capture the textile industry.The sales team of World Wide Equipment is not one of the easiest to join, the recruitment procedure of the company has been a very rigorous one and it s task to get into the job, the sales team of the company has to cover a lot of ground and do a lot of various things in order to continue the selling.Overall the sales force has been an effective and an efficient one for the company, before entering the textile industry the employees have been efficient with their work, getting continues sales effectively putting them in a consistent second position, but however they were not the most effective sales team as compared to the three offices as, Shanghai as been in top all the years , though one added advantage that it had was of being the first office i n Mainland China, but if we notice the sales , year on year Beijing has tried to come close to Shanghai , that means that year on year the performance of the sales team in Beijing has been very consistent, but something more needs to be added in order to beat the leading sales team in Shanghai. So if we overall look at the performance of the sales team, we an say that they are not the most effective out of the three, but they are on their way on becoming the most effective team, a few alterations in their approach or a little amount of prior learning about their future ventures could account for a considerable change in their future performances. Frank Wang was a regional sales manager; joined World Wide Equipment in the year 1995, Wang had been a very impressive sales person and has been a very fast growing employee for the company, after 18 months he was promoted to the senior sales manager and in further 16 months he was promoted to the post of regional sales manager making which made him the first Chinese national to hold a managerial position. Wang was accountable for 1) Creating the region’s sales forecast and budget fulfilling that budget 2) Sales engineer recruiting ,training and organizational development 3) Sales performance evaluation and coaching ) Daily sales /sales leads management and job assignment 5) Contract negotiation and management of contract execution Looking at the responsibilities of Wang, it can be said that he did have a lot of task and had to cater to all the different departments in the organization in order to keep the firm fit and fine. Commenting if Wang has been a good sales manager , what we can see in the case study is that he has both pros and cons in his approach to run the Beijing sales team. Wang had created a very effective sales team under him, educating his sales team how to go about their business, It was under his supervision that sales team of Beijing started inching closer to the shanghai sales team. He had helped create two of the promising employees under him Liu Hongyuan and Jiang Li. Wang had another impressive characteristic of being the person who saves the company’s money and he was successful in installing this behaviour in his other employees.When all the other offices would spend money lavishly and bill it on to the company where as Beijing office was a complete contrast of the situation, they would look out for the minimum way possible this feature was instilled by Wang into his employees. Wang what it seemed was a very honest person when it came to recruiting, he would recruit the best out of the lot, his eye for the talent has always been an accurate one. Wang somehow felt that owed his success to Yu that is what made him go against his policy of not recruiting people on the basis of recommendation, but he had to take Weimen in the firm. This somehow showed that he could not stick to his hiring policy and even after repeated failure from Weimen; he could not report his senior to take him off the Beijing office, so yes Wang did have some cons.Overall Wang was a valuable asset to the firm and he was some or the other way a good regional sales manager and he did create some good business for the firm, one bad half yearly result does not prove that he was bad manager, he had the rest of the other years of sales to prove that he has been a success in the Beijing office and had cultivated a great sales team a good environment for them and has made them perform consistently. If put under such circumstances what I would have done is that, taken a few measures in order to shake things a little bit and take it uphill from the recent downfall it has gone through, I would have to make some stern decisions in order to put things back to action. Weimen Situation – Instating Weimen had caused somewhat of a headache to the World Wide Equipment Beijing branch and some or the decision had to be made.If the onus was on me I would go for Weimen’s ba ckground check and with the contacts and influence that his uncle was a very resourceful individual in the city of Guangzhou, so loosing Weimen would mean that losing good business in the city that has always been number three in the list and would be over all bad for the business, so what I would do is shift Weimen to Guangzhou, a city where he would have some influence in the market causing and could bring in a lot of business to the firm and eventually making an overall profit, though still a little bit of training would be required too and a little bit counselling on how to go about the whole situation, but losing him would actually mean that losing somewhat of a potential chance of losing out a chance of enhancing the business in laggard place in like Guangzhou. Textile Industry Entry – The next issue would be of entering the upcoming textile industry and entering the industry in a convincing manner, so what I would do is train the staff in the textile industry or even r ecruits a few people who would have expertise. The chunk of the textile industry is quite big to let go off.Look Into Sales – As the sales have been dipping down, I was a regional sales manager I would actually get into the sales myself and handle the big clients myself and by the senior sales managers who are the cream of the company, because it is the 80 – 20 in every business, which means that 80% of the business comes from the 20% of your clients. Boosting Morale of the Employees – If the onus would be on me I would try and increase the morale of the sales team, because that is a very integral element, without a good morale or state of mind it would not be possible to conduct sales in the best possible manner. In a company it’s always the sales team which brings in the money and it is important to have them maintain a healthy morale.

Life for the young ladies in Jane Austen’s “Pride and Prejudice” Essay

Life for the young ladies in â€Å"Pride and Prejudice† was very different to how life is today in the 21st century. I hope to compare the lives of women living in these times and find if life really was easier in the time of â€Å"Pride and Prejudice†. To decide this I will discuss the aspects of class and the social system, education, entertainment and leisure, transport and marriage that affect these young ladies. In the book â€Å"Pride and Prejudice† there are very obvious class distinctions and strict separations between working classes and upper classes. The strictness of this class separation was such that Darcy felt he would be betraying his family to express his true feelings for Elizabeth Bennet, who he thought to be of a lower class than him. It was not acceptable in the upper classes and aristocracy for someone to have to work for their money. The Bennet ladies were in a difficult position as they were still considered to be high middle class, but did not have enough money to support themselves and to be passed down to them from their father when he died. The Bingley sisters scorned those who worked or â€Å"were in trade†, and those who had no â€Å"worthy connections†. All the characters who appear in â€Å"Pride and Prejudice† seem to be very sure of what they believe their place in the order of society is. Moving around the classes was difficult and unusual because the status was inherited. Today we no longer have these severe class differences, and so who young ladies mix with has much less to do with class, what your connections are or how much money you have. Education is also another major difference between how young ladies live today and how they were living in â€Å"Pride and Prejudice†. When Jane Austen was writing middle and upper class girls were taught to read and write and may have learnt another language, usually French. Young ladies would not have been expected to have any further education but would have been far more highly thought of had they been accomplished in music than they would have been if they were well educated. Caroline Bingley when talking about ladies’ accomplishments says â€Å"A woman must have a thorough knowledge of music, singing, drawing, dancing, and the modern languages, to deserve the †¦ word†. Even if a young lady wished to get a better education she would have found it very difficult as universities were not open to women and she would not have been able to further a career. Today everyone is entitled to an education and many young ladies go on to have a further education. There are now many more career opportunities for educated women as they are seen equal to men and an educated woman is not thought unusual. Throughout the book the young ladies seem to have a limited amount of entertainment and leisure activities. The Bennet sisters had no entertainment out of the home unless there was a Ball happening in Meryton, and this would only happen when there were officers in the town. Young ladies were not meant to go anywhere public without a chaperone and so this also limited what they could do. The Bennet sisters amused themselves with reading, embroidery and music, having not much else to occupy their time. In the 21st century there are far more things available to entertain young ladies. Much of their time is taken up by education or paid work, neither of which were applied to the ladies in â€Å"Pride and Prejudice†. The range of activities available to spend free time doing has greatly increased and with the amount of transport now available, getting from place to place is no problem. Transport appears to have been quite a problem to the sisters in â€Å"Pride and Prejudice†. Walking was the easiest way to travel, a horse and carriage was used for longer distances. Compared with the transport in the 21st century this was all very slow and moving around the country was a major undertaking. It takes most of two days for Elizabeth to return to Longbourn from Derbyshire after hearing about Lydia and Wickham, â€Å"They travelled as expeditiously as possible; and sleeping one night on the road, reached Longbourn by dinner time next day.† Although we do not know exactly where Longbourn is we know that it would not take that long to complete this journey using todays transport. Almost all the excursions in the book have had to have been planned around transport and how easy the travel is. We would find it strange today for people to have to plan quite short journeys solely on the ease of transport†¦. Communications have also changed considerably. In â€Å"Pride and Prejudice† the only form of communication apart from word of mouth was letter writing. Today we have the telephone, mobile phones, text messaging and e- mails. Most of the views about marriage illustrated in â€Å"Pride and Prejudice† have changed. This is what is said about Charlotte’s views on marriage â€Å"Without thinking highly either of men or of matrimony, marriage had always been her object; it was the only honourable provision for well-educated young women of small fortune, and however uncertain of giving happiness, must be their pleasantest preservative from want.† Marrying for love was an ideal, but not always practical. The ladies in â€Å"Pride and Prejudice† were unable to support themselves, so often had no choice but to marry someone who they may not have loved but was suitable. Elizabeth Bennet, however, is very strong in the view that she will only marry for love, and condemns Charlotte for marrying for money. In the 21st century it seems expected for ladies to marry for love. I think that one of the reasons views on marriage have changed so dramatically from the writing of â€Å"Pride and Prejudice† to 21st century is that women are now able to support themselves. There is no longer much need for a woman to marry a man only for financial reasons as women can now have a carreer and earn equal amounts as men. I do not think that life for the young ladies in â€Å"Pride and Prejudice† was easier than life is in the 21st century, but neither do I think that it is simpler for young ladies living today. I think that aspects of the lives of the Bennet sisters was simpler than that of the lives today, but I also think that in some areas of their lives things were more pressured and difficult. The young ladies in â€Å"Pride and Prejudice† were expected to have very simple aims in their lives, to find a good husband and have a family. Today young women are expected to attain a good education, maybe going onto higher education and start a carreer. They are expected to pursue this carreer and get married then start a family. However, transport and communications in the 21st century are far easier and simpler than those in â€Å"Pride and Prejudice†.

The Newburgh Address essays

The Newburgh Address essays The Newburgh Address was the result of unrest in 1783 among officers of the American Army due to many officers and men not receiving pay for many years. General George Washington stopped any serious talk by appealing successfully to his officers to support the supremacy of Congress. The officers had been promised a lifetime pension of half pay; instead, Congress gave them five years full pay. I believe that this speech incorporates testimonial, rhetorical questions, and emotional appeal. General Washington makes a very persuasive argument to the soldiers of the American Army which is the reason I chose the topic testimonial. Emotional appeal just for that reason he is appealing to their emotions, though he is a rough military man, he speaks to them as a friend, and he gives them comfort. Finally rhetorical questions, every great argument has at least one rhetorical question, in the case of this one he uses several throughout the Newburgh Address. Why then should we distrust them? And, in consequence of that distrust, adopt measures which may cast a shade over that glory which has been so justly acquired; and tarnish the reputation of an army which is celebrated through all Europe, for its fortitude and patriotism? And for what is this done? To bring the object we seek nearer? No! Most certainly, in my opinion, it will cast it at a greater distance. When Washington is saying this he is giving his own opinion as to what Congress is doing. He is basically telling his soldiers that its been hard and he knows this but The United States of America is just starting out, were still in a war with Great Britain, and we dont have enough money to pay them. He says I cannot, in justice to my own belief, and what I have great reason to conceive is the intention of Congress, conclude this address, without giving it as my decided opinion, that that honorable body entertain exalted sentiments of the services of th...

Principles of Marketing Essay Example | Topics and Well Written Essays - 2000 words

Principles of Marketing - Essay Example It is irrefutable that this principle also changes the role and function of marketing managers in the business organization. Marketing management is defined as the "analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives (Kotler & Armstrong 2001, p.14)." Truly, the business arena has evolved from placing emphasis on production, product improvements, and selling approaches and started to focus on customers. Marketing management functions now covers how a company can create and extend more valuable goods and services to each customer. This paper will look at the evolution of different philosophies which relates to marketing. In order to fully offer insight regarding the difference of marketing concepts to other competing thoughts, the five main concepts namely, production concept, product concept, selling concept, marketing concept, customer concept, and societal marketing concept will be briefly defined and discussed. Lastly, this paper will also expound why organizations should focus on applying the marketing concept on their operations. The marketing concept holds that "achieving organiza... The marketing concept rests on four pillars namely, target market, customer needs, integrated marketing and profitability. Companies capitalizing on marketing concept first define a specific target market as an aim. This helps them to tailor a specific marketing which appeals to the target market. In order to become effective, marketers should be able to know their customers' needs. Though this task can be daunting as customer needs are often unexpressed and is hard to define, the marketing concept strongly advises companies to know their customers in order to come up with products that deliver superior value. Integrated marketing means that all the departments of the firm work together to serve the interest of the customer. This transfers the responsibility of the marketing department to all the functional areas. Marketing concept holds that marketing is a responsibility and must be embraced by all employees because everything they do has a corresponding impact to the customer. (Kot ler 2003). Marketing, aside from satisfying customers, should also help business organizations reach their goal of profitability. As to be discussed in the below, the main difference of the marketing concept to other philosophies is its employment of an outside-in perspective. The marketing concept "starts with a well defined market, focuses on customer needs, coordinates all activities that will affect customers, and produces profits by satisfying customer needs" (Kotler 2003, p. 20). The Production Concept The production concept is recognized as one of the oldest philosophies employed in business operations. This concept holds that "consumers will prefer products that are

Case study II Assignment Example | Topics and Well Written Essays - 750 words

Case study II - Assignment Example One of the legal issues they should consider is the business structure. Currently, the business operates as a partnership. This means they should be able to decide the structure that will best suit their expanded business. A decision on this is reached after considering liability issues associated with each business structure; limited partnership or Limited Liability Company. They should also ensure that they get a new license or permit authorizing the operation of the new type of business. This is important because different types of business become operational under different types of licenses1. Contractual relationship is another legal issue to be considered. Hansel and Gretel and their contactors should read through any agreements they make for the new business before acting on them. Since the business operates with contractors, they should also consider disclosure and non-disclosure issues. This means contractors should sign an agreement to protect any confidential information of the business. One of the regulatory issues to be considered before modifying the business is cost. They should be able to meet the financial requirements for the new type of business. Hansel and Gretel should consider how the stability and continuity of the business will be affected by the changes in the business, especially due to structural changes. Control of decisions is another regulatory issue. They should consider to what extend they want to have control over the decisions to be made regarding the business. Hansel and Gretel have to consider financial laws relating to the new type of business for example tax laws and other financial regulations. This includes how the government will tax the new type of business. Various professional advisors give specialized advice regarding business issues. Professional business advisers are selected based on the most critical area that one needs to understand regarding the type of business they want to start.

Research Agenda in Cloud Computing Proposal Example | Topics and Well Written Essays - 1250 words

Agenda in Cloud Computing - Research Proposal Example This study will require a survey of the available information or literature by the use of a methodical and principled approach; all the major databases of research for computer science will be searched, and these include the ACM Digital Library, the Google Scholar, the IEEE Xplore, the ScienceDirect together with the SpringerLink, for the key words such as cloud computing, Service Infrastructure, elastic computing, Service Software, utility computing, Service Platforms, the IaaS, Service Everything, the XaaS as well as the PaaS. Nevertheless, the range of information of data for this search will be limited from the year 2009 to the month of April 2013. This range of date is picked because the research is initiated in the month of April 2013. In addition, it is the best range because it is fairly long after the launching of all public clouds in the year 2005, thus there is adequate or sufficient data required for the survey to be accurate.For instance, the EC2 was first launched by Am azon in the month of August 2006, while the App Engine was launched by Google in April 2008. The term cloud computing, according to the Google Trends, began to become well known in the year 2007. After searching from the targeted five databases, we will find out the total number of papers returned. The paper’s abstracts together with titles will also be read, and for the purposes of quality, only peer-reviewed papers will be used for the review. However, only a very small number of the articles that are non peer-reviewed can be used.

Why is it profitable for a stable like redbull to race in the F1 Research Paper

Why is it profitable for a stable like redbull to race in the F1 championship - Research Paper Example The research centers on the profitability of a stable like Redbull to race in the F1 championship. In terms of the Redbull products, Dubrin (2008) emphasized Red Bull’s corporate strategy includes its marketing strategies; the strategies include product, price, place, and promotion factors (Kruz, 2010). Dornbusch and Fischer (1990) emphasized price is the amount that the buyer and seller agree as payment for each Redbull beverage product. Place represents where each product is displayed. Promotion includes advertising. Promotion also includes paying the sales person to advertise the company’s Redbull products. In this case, Redbull is eager to invest lots of cash to sponsor a car racing team. In return, the company expects to recuperate the expenses from the increase in the sales of the Redbull products. The target market includes all markets located in countries around the world, especially countries where the Redbull racing team is mentioned, such as news stories. Gen erally, pricing includes selling products at equilibrium or fair market amounts. Palmer (2004) insists the company continues to financially grow despite the presence of the current global recession. The company’s present strategy focuses on product and service promotion to increase its net profits and dividend distribution. Further, the Redbull company continues to retain its huge share of the beverage market segment by implementing customer –based marketing programs (Kruz, 2010). The programs include filling the needs of the niche market – people needing energy boosting drinks. The offering of the company’s energy-enhancing products is grounded on the Redbull branding strategy. The racing includes the expansion, and customer delivery activities precipitating to the company’s leadership in the energy drink market segment in terms of net profits and revenues in the local and international market place (Feldman, 2007). Redbull continues to creatively enhance its popular beverage image by maximizing scarce assets to fulfill the company’s aim and objectives. To be profitable in the racing and marketing areas, the Redbull company incorporates innovation, challenge, and passion in its customer-based marketing activities. Aim and Objectives In terms of consultancy, Helfert (2001) reiterated the aim of the Redbull company in sponsoring its own formula one racing team is translate the cost of sponsoring the Redbull races into increases is the profits of the Redbull beverage products. To achieve the aim, the company generates several objectives. First, the company uses the races to advertise the Redbull products. To achieve the aim, Kotler (1994) opined the company generates objectives. The objectives geared towards achieving the Redbull team’s aim. One of the objectives is to initially sponsor a formula one racing team. Next, the company pursues a spectacular performance in the races. Specifically, one of the teamâ€℠¢s objectives is to win the world constructor’s drivers’ championship. Second, the team wanted to win the world driver’s champion. Third, the company wants to retain its current position in the racing championships and current Red Bull market segment. Literature Review The Formula one championship is characterized as auto racing. Maguire (2007) opined there is only one person inside the vehicle during each race. The Formula represents the rules or policies that each car racer must comply with without exception. The Formula one championships is includes Grand Prix races set in different countries. The results of the Grand Prix race are used for ranking the

Management Information Systems At Singer Information Technology Essay

Management Information Systems At Singer Information Technology Essay Companies today are more dynamic and complex in terms of their products and operations. Therefore in order to survive in the challenging modern business environment the management needs information on their organization as well as the industry at the touch of a fingertip. Having appropriate information systems for the business processes help companies to have clarity across all aspects of their business, allowing them to act quickly with increased insight, efficiency, and flexibility. With information systems companies can reduce costs, optimize performance, and gain the insight and agility needed to close the gap between strategy and execution. Objective The objectives of this study comprises of the evaluation of business processes and information systems that support these business processes in the organization selected Singer (Sri Lanka) PLC, identification of areas where information systems have not been introduced yet and the suggested proposals to fill in these areas. The study describes in detail about the business and information process of Singer. 1.3 Methodology For this study, information was collected mainly through an in-depth analysis of the processes at Singer. In addition user manuals, articles by various scholars and books were referred in order to relate the Singer practices to the industry standards. INTRODUCTION ABOUT THE COMPANY SINGER (SRI LANKA) PLC Singer Sri Lanka started its operation in 1872 in Sri Lanka and is a Company that has grown over the years into a benchmark entity in Sri Lanka in terms of popularity, modernity and reach. Singer today is synonymous with quality, wide reach, and wide product range across diverse lines and wide appeal to consumers across the entire spectrum of buying power. Source: Singer (Sri Lanka) PLC Annual report 2007 With its inception through the sewing machine, Singers product portfolio has diversified to encompass a highly successful multi-brand strategy combining products of top world marques with the companys own products across a range of household, industrial and financial categories. Over the years Singer structure has strengthen immensely to incorporate with the strategies formulated to face the changers in the environment. Singer Sri Lanka has only around 10 brands in early 2000 and mainly concentrated on market penetration by providing affordable products to the mass market. In order to bring down the pricing, the company has moved to strategic sourcing of its major brands through an intermediary which purchases for the entire south Asian region which affects economies of scale. Singer has moved to differentiation and multi brand strategy to enter into a new era of retailing. In all categories, with different brands positioned to appeal to the different customer segments. Figure 2.2 Singer trade name has changed to SINGER Plus from SINGER on 1st of January 2007 and the slogan to MORE BRAND MORE CHOICE. It enables to increase the appeal to customers and the message of choice available in the stores. . Our journey into multi-branding commenced in 1996. With Singer as the parent retailing brand, we have acquired distribution rights for some leading brands in the world picked by a careful selective process. Among brands falling within our supervision are Whirlpool No. 1 Home Maker in the World, TCL largest manufacturer of Televisions worldwide, Hitachi the Japanese leader in Electronics and two heritage brands Sisil and Panasonic. The recent appointment as National Distributor for Samsung, leading electronics brand in the world and Philips, another global heritage brand, exemplifies our diversity and we believe will significantly add to our future revenue earning potential. Source: Chairmans Review Singer (Sri Lanka) Limited Annual Report 2007 Singer has moved to multi channel strategy to cater to the different market segments. Singer has identified and divided its customer base into different categories based on their purchasing power, level of education, standard of living, brand loyalty, etc. different channels are there to cater for these different customer groups, which have shown in the figure 2.3. Figure 2.3: Multi Channel Strategy Source: Singer (Sri Lanka) PLC Annual report 2007 LEVEL OF INFORMATION TECHNOLOGY USE AT SINGER (SRI LANKA) PLC Singer (Sri Lanka) has already implemented the ERP system (Powered by IFS) and this is greatly help in numerous ways. It provides lots of benefit to the organization such as it makes available in real time data, providing tools for planning and monitoring various business processes, facilitating customer interaction, maintain the records of entire customer base, speedy attention in customer complaints, etc. Singer as a trading company always used to practice modern technology and try to be edge over the other competitors in the similar industry. They have many Information Technology (IT)/Information Systems (IS) systems that provide various value adding and support functionality through the business processes. 3.1 ERP System: Through ERP system Singer handle all the transactions and information regarding the manufacturing, logistics, distribution, shipping, invoicing, accounting, human resources, shop sales, market campaigns, bargain or auction sales, promotion activities, etc. So in practice Singer district managers first getting the orders from their relevant shop managers in product wise and then they pass it to the area managers. Then the area managers review that and giving the information to the sales department. Then with the involvement of product managers, sales manages and sales director they have further adjust those figures and release the forecast for the next 03 months period. This cycle happen every month in continuous basis. ERP system helps a lot to keep this wheel turning. 3.2 Inventory Management System: Managing inventory for more than 1000 Stock Keeping Units (SKUs), delivering from 4 warehouses in separate location and to fulfill the requirement of more than 550 Shops Island wide is not an easy task. For that Singer have to have sophisticated inventory management system since over inventory results in tied up of money unnecessarily and shortage in inventory is directly resulting in loosing the customer as well. To over come both these issues Singer already implemented reliable Inventory Management System as main application software of ERP system. 3.3 Human Resource Information System: This system has installed with the Finger Scan System as well. Finger Scan Units will be installed at the required entry and exit points. The employees will point their fingers on these machines each time they enter or exit the work site. The machine stores this information in its memory and will transfer the same on to a PC as and when required. This system can provide summarized outputs such as Time In/Out reports, Absenteeism, Late Arrival, Attendance Summary, Over Time Report, Leave Report, Individual Employee Report and Integration to payroll, etc. 3.4 Financial Accounting Module: This is one of the key modules at Singer. It has control and monitoring features in receivables and collections management, dispute management, reconciliation, and auditing. Daily financial transactions can be tabulated at any given point of time and able to generate more useful results for the decision management purposes. Some of the results can be generated from this software are; Profit and Loss account, Balance Sheet, Cash Flow Statement, Variance Reports, Aged Analysis Reports, Non Moving Report, Obsolete Item List, Transfer Pricing report, etc. 3.5 Material Master Module: Raw Material stock at warehouses and stores are managed through this module. Authorized staff (eg: Production Managers) can request for goods (eg: Goods needed for forecasted production), and store keepers can release materials upon receiving necessary authorization. Any shortages in materials can be viewed from the purchasing department and they can order materials based on these requisitions. This module helps purchasing management to meet necessary re-order levels, and warehouse operations also have been smoothened. 3.6 Enterprise management and support: This is the most important and busiest module of ERP at Singer. This module handles day-to-day operation related matters such as purchase requests, purchase orders handling, payment processing, etc. 3.7 Sales System / Sales Force Automation System: Sales system at Singer is similar to key organizations in that nature. It would tracks all the sales done by the organization at the time of invoicing the product and keep on updating the system. This system is crucial in terms of operational efficiency and strategic value. IT department should ensure smooth operations of the sales system in order to avoid sales duplications. 3.8 Internet Access via a Company Lease Line: Singer has given internet facility to all executives via a separate SLT line leased by the company. This helps managers to update with latest tools and facilitate to get required information on time. Exchange server system is the controlling server of company email system. It provides both client based and web based email solutions to internal staff. 3.9 Black Berry Phones for All Directors: Timely decisions are vital factor for the success of any organization. Since the directors are involve with corporate level expansion activities most of the time they are out of the office and the large number of important mails are pile up in their PCs waiting for a approval or quick decisions for further actions. The new CEO has identified this gap and decided to offer Black Berry phones for all directors to overcome this matter. 3.10 Lap Tops For All Managers (Entitle for Replacement Computers): All replacement due computers belongs to managers have replaced with Lap Tops to enable managers to do urgent office work even they are at home. More significantly this would help managers to answer for the important e-mails without any delay. 3.11 Sophisticated CNC Machines: All new machines purchased by the Singer factories are decided to go for sophisticated CNC machines, mostly imported from European countries and always compatible with the latest technology and the software available. As an example engineers are doing all the designs in their PCs by using common design software like AutoCAD, Pro-Engineering, etc and directly transfer those data to the CNC machine as it is. Then these machines are able to convert it to machine coding and no need to do the manual programming again, which save a lots of time and money to the company. 3.12 Well Trained And Updated Live Ware: All level of staff starting from key managers to junior clerks, well trained for using the available systems and software and also promote to do the improvements by their own. COMPETITIVE PRIORITIES OF SINGER (SRI LANKA) PLC A product or service should have key attributes to be competitive in the market place. These are known as the competitive priorities. The competitive priorities may change with the market segment. For example, customers in a rural area may be interested primarily in the cost of product while the customers in urban areas are interested in quality of the same product. (Chandana, 2009, p.9) Cost Or Price As A Competitive Priority Type of competitive strategy with which the organization aggressively seeks efficient facilities, pursues cost reductions, and uses tight cost controls to produce products more efficiently than competitors (Daft, 2009, p.240) Manufacturing plants should plan their systems in such a way that all resources such as material, labour and machines are efficiently used to bring down the cost significantly. Also company should make sure to keep sufficient margin to cover all other overhead before going to reduce the selling price to get more volumes. Quality As A Competitive Priority Quality should be there in every aspect including design quality, process quality, product quality, service quality, etc. While maintaining ISO 9001:2000 standards factories are make sure that every item produced up to the required or expected level in terms of both quality of conformance and quality of design. To continue that everybody was well trained and responsible to maintain the required quality standards in each working point as specified in the documents (work instruction lists). In overall companys point of view its also a crucial factor to maintain the balance approach between the price and quality of all the products. So to have a full range of products in each categories company decided to go with multi brand strategy, where the company doesnt want to compromise quality and damage the brand image due to get the price advantage. This differentiation strategy is also a type of competitive priority with which involves attempts to distinguish the firms products or services from others in the industry (Daft, 2009, p.239) Flexibility As A Competitive Priority With the bath production operation system in factories they are able to produce variety of products, develop new products, able to do some product changes to fit the customer specifications and also quickly able to respond increasing and decreasing demand due to the seasonal sales pattern. Manufacturing system is also able to undertake bulk special orders at a competitive price and deliver within a shorter time period. Company highly believes there should be a flexibility and variability in all categories. That is also another reason company has moved to differentiation and multi brand strategy to enter into a new era of retailing as explained earlier; in all categories, with different brands positioned to appeal to the different customer segments in terms of quality and the price. Delivery: Speed And Dependability As A Competitive Priority As a policy Singer is maintaining one month finished goods inventory in all SKUs in general and 1.5 to 2 months finished goods inventory for identified fast moving items in the sub warehouse. Singer also has the island wide distribution network with more than 500 shops and goods are transporting everyday to all locations from the central warehouse. Shops are also permit to keep sufficient inventory in their stores and with that the factories and company can assure they can deliver products on time and most often customers can get the products without waiting. Service As A Competitive Priority Singer provide unmatched service to their customers by giving not just a product but with a full package which include super shopping environment, friendly customer care staff, product demonstration, discount schemes, easy payment schemes, free delivery to the door step, free installation, customer training, free services for selected items like A/Cs, extended warranty scheme, excellent after sales service, etc. In other words simply customer doesnt have to worry about any other thing after purchasing the item. MANAGEMENT INFORMATION SYSTEMS USED AT SINGER (SRI LANKA) TO GIVE A COMPETITIVE ADVANTAGE ERP Implementation At Singer In year 2005 ERP was a quite new concept for the Sri Lankan businesses, the majority have heard that ERP is a tool which can integrate the individual divisional business processes and give information about the entire organization and increase the efficiency. Usually Singer is well known company for try out new concepts in the industry in its nature. The requirement of implementation came into the picture in the top to bottom approach, which is the normal case at Singer. Even though before the idea of ERP emerge there were no big issues in the existing processes and whatever the IS used, senior management started to see large loop holes in the existing systems compared to the capabilities of ERP. The introduction of the ERP to the existing setup required comprehensive study, lot of changes and reengineering to the existing processes. Actually this can be considered as one of the major revolutions which Singer has gone through the short history which is less than two decades. The senior management view ERP as an IT system rather IS. The main reason was nobody wanted to understand the difference between IS IT, or even nobody realized these are two different things and ERP implementation is an IS project not an IT alone. The best example of ignorance of IS aspect is throughout the revolutions of the organization structures at Singe r they have not thought of IS managers, only about IT managers. There has not been a job description of an IS manager nor the IS functions inside IT manager. It is essential to look at any IT related changes to be done to the organization in an IS perspective. Since the senior management identified ERP implementation as an IT task, they did not thought it about on the IS perspective. Thus the ERP implementation team was formed as an IT team. The attitude toward ERP from the middle management and rest of the organization was in the negative side at the initial phase. They visualize ERP as a tool which will be introduced by senior management with the support of IT team to find the mistakes and audit individuals on their deliverables. For an example warehouse managers saw ERP as a watch dog who can report the inefficiencies of the warehouse. He never understood ERP as a tool which can increase his efficiency. The problem is not with either the managers or ERP, it is due to the human nature. As human beings anybody does not like to change, there is an inherent resistance for change. Therefore it is the duty of the steering committee to make the environment and culture where employees are ready for change. This is nothing related IT, but its completely related to the IS. Simply the attitude should be changed slowly where employees will say yes we need the change. One major reason for not doing proper change preparation was the strict timeline for the ERP implementation. Thus some of the key aspects of IS has been ignored. It is a known fact that sometimes we need to do the changes gradually, when the resistance is high. Therefore this could have been a good strategy if Singer ERP implementation was initially well planned and introduced as a gradual change. Even though the ERP implementation went with a rapid phase it was 50% successful at the first attempt because of the visionary leadership of the chairman Mr. Hemaka Amarasooriya. The formation of the ERP implementation was done with the majority of IT personnel but with the presence of representatives of key divisions. At this stage most of the middle managers did not treat this seriously and they asked somebody from his/her division in the ERP team, but the member was frequently changed when divisional workload increases. Thus there were no dedicated representatives from key departments. On the other hand middle managers do not involve in reviewing the progress. Further in 2005 Singer did not have well defined and documented processes to handle the day to day work. The general working culture was heavily depending on the manager of the division. There were lots of situational decisions taken by the managers with the gut feeling and most of the time they worked fine. Eventually what happened was the existing process was not thoroughly studied by the ERP team and they came up with an inappropriate reengineering plan to fit ERP into Singer processes. In a nutshell, this plan was not to customize the ERP into the Singer culture, but to customize Singer culture in such a way that it will fit ERP general template. For an example if we compare the finished goods delivery for a particular location, previously it was approved by the district managers or area managers. At that point they decide exact quantity to go there and make the delivery note for the ware house team. Then if the goods are available they will directly deliver them and acknowledge the originator. If the products are not available warehouse will contact the requester and ask for a modification with available types of products. Sometimes this make the things to get delayed but good situational decisions were possible. When this process was cutover to the ERP, the process was modified. Th e new request was to be selected among pre defined product sets. Therefore if any single product was short, system will not allow to select that template and choose an equivalent to unavailable product from the list. This became a big restriction for day to day operation, because in majority of the cases people were used to do customization according to the situation and send the goods to the shops. Eventually the efficiency achieved by integrating warehouse and material planning is of no use due to the restrictions which were not thought of at the planning stage. Even though the above discussed example is related to product delivery similar examples are spreaded across the company with the ERP implementation. The major reason for this was lack of the support given by experienced staff when the ERP implementation was planned. The ERP implementation at Singer in year 2005 was an exercise of more than 2 years, but not fully bad experience; even there were highly impacted cases. The finance department got much enhancement for their day to day operations because almost the entire business was integrated compared to previous individual MIS run at individual departments. For an example the finance manager can get an entire view on the financial status online and drill down to micro detail for analysis purposes. Further the documentation work of the ware house material ordering departments were reduced immensely. Because prior to ERP the same information which was entered in different systems at different departments. Sometimes due to mistakes the same information recorded by two departments was not identical. Since ERP integrated all the departments via the processes, information was accurate and available online. Even though ERP was took the cold start and kept on moving with day to day work, Singer did not stop the previous systems overnight. It was like a parallel operation of the previous systems and ERP. This was a very good decision, because otherwise there could have been a significant impact and delays due to the initial problems ERP faced. At the ground level running ERP had lot of operational issues because the existing systems were not studied properly and necessary reengineering was not done. The next biggest problem was the real users of ERP were not feeding the accurate data in to the ERP system. This was mainly due to the culture which was established in the lower levels of the company. Majority was interested in doing the job properly, but hated the documentation work. Thus they entered some data for the sake of completion; this was severe because the initial ERP system was not equipped with proper data validation mechanisms. Again this was not a limitation of ERP; it was an issue of customization and implementation. For an example when issuing products for a new location (shop), there was a requirement to fill something in the location/shop name field. So the person who is issuing the delivery note just enters some word as the location/shop name. Therefore for the financial department it would be like junk information, because they cannot perform the assets capitalization at shop level. After few month of the operation this problem was noticed and resulted in doing a n audit on the entire network on the shop level. Plenty of money was spent on this audit just to correct some mistake which were not anticipated at the beginning due to tight time schedule. After running ERP for about six months all the people began to realize that ERP implementation have lot of problems than expected. The employees from the bottom was complaining and raising the voice that the ERP is not functioning properly and signs of failures of entire system were popping out, since ERP is the only integrated system running in Singer. For an example in first quarter of 2007 employees freely express their views to senior management on the problems of ERP. These motivated the senior management to take the bottom up approach and relook at the ERP again. Eventually management took a serious call and formed cross functional teams (CFT) to find the problems in ERP and iron them out. This was initiated in second quarter of 2007 and given a time line of 12 months. More importantly real hard users of ERP was put into the CFTs and take out all the issues of the system. Then there was an ERP consultant in each CFT, who has to solve the issues with the agreement of the team. Finally the CFT has to certify and sign off there are no more identified issues in the ERP. This became a fruit full exercise due to following reasons, Actual users became a part of the team who studied the issues in the system. Each CFT was equipped with ERP consultant IT department played the role of IS with the support of all the divisions Senior management support and guidance Last but not least attitude of the organization was to correct whatever issues with ERP and move forward to face the competition. Finally after about 2 years of period Singer was able to make ERP a success. In any successful project there is plenty of room for improvement, thus that global rule applies to Singer ERP as well. For an example currently the ERP operates as an internal system, but the capability of ERP is far beyond. The present supply chain should be extended to include the suppliers, distributors and business partners, though internet to guarantee a smoother process of ordering and purchasing of goods with minimum time-to-market, stock holdings, less problems. Singer should improve and use the present ERP system to access suppliers and distributors stock databases on-line and in real time to check stock levels. There should be information integration, planning synchronization and work flow coordination to achieve this goal. With a fully fledged SCM and close cooperation with the each organization in the supply chain will add value, reduce costs, improve flexibility and increase responsiveness of Singer. Information Systems In The Human Resource Department One can ask why we need IS for the HR department, but actually IS can improve the HR department functions extensively in a large organization like Singer. Human Resource Management Information Management System is vital organization, where manual record keeping is an inefficient task. For an example let us recall the method of sending birthday greeting to employees. If the data was not available in the computer and it is in the personal files clerk or assistant should routinely check for the upcoming birthdays and trigger the sending of birth day card. But thank to computers every morning there is a pop up with the names of the birthday celebrities. At Singer, its HRIS basically performs three services, Record keeping parallel to the traditional method of keeping hardcopies in the personal file, all the information is fed to HR database. This database is shared in the intranet at different access security levels. For an example the basic information is shared among everybody, but personal and HR specific data are limited to selected HR personnel. Even though IT is used for record keeping it can be seen that the work is duplicated by keeping hard copies too. Thus it is recommended to limit the hardcopy based record keeping to the documents which have a legal requirement. Otherwise the IT use is not optimized in the aspect of record keeping. Facilitating human resource operations Thanks to the HRIS majority of the HR operations are computerized. For example staff recruitment, attendance and leave recording, linking up with payroll, performance appraisal, training management are done using the HR portal, and this saves a lot of time. HRIS is accessible to any staff in the company. Staff performs all their administrative requests via the HRIS portal and the relevant supervisor can approve or reject the relevant request from the system itself. There will be automatic email alerts sent to relevant parties by HRIS, if any task is pending to be performed by a person. Therefore HRIS is linked with the exchange server of the organization to facilitate this feature. Staff personnel file details are scanned and stored securely, in addition to the hard copies for back-up and easy retrieval purposes. Payroll system is connected to the HRIS to minimize intermediate human intervention. The human resource management can retrieve custo mized reports from HRIS such as, division wise staff attendance, overall working hours, division/ unit wise performance etc. Reporting for management decision making Since the entire aspects of HR is computerized, it is very easy to do data mining and come of with summaries which will ease the decision making with quantitative figures. The cost reduction Initiatives Company has implemented in the recent past has been taken with the support of HRIS data. Another important support HR got by means of IT was implementing the forced ranking performance appraisal. Since 2006 Singer was trying to implement the forced ranking in the annual performance evaluation. This was initiated to make sure the best performers will be filtered and top percentage will be rewarded. The majority of the company did not like this bell curve method because it can deteriorate the team culture, but the management wanted to implement this and the HR was trying hard. Somehow the exceptional performance of the company made HR to deviate from the forced bell curve. The major reason was the power and politics of the line managers. For an example the line manager who was doing the performance evaluation ranked everybody in his team with A+, for a year he has achieved targets exceptionally. After couple of rounds of discussions HR changes their mind and agree with the line manager. Therefore consecutive two years of failure on implementation of bell curve based ranking, HR decided to get the support of IT. IT modified the existing HRIS in such a way that a single manager cannot submit his evaluation on his team if he does not adhere to the bell curve. With this manager was not supposed to mark A+, A, B, C D they had to give marks out of 100, but cannot give identical marks. Then the system will rank them accordingly. So one can give almost 99% to all employees, but system will rank using the differences in decimal places. Eventually in 2008 HR was able to implemented to bell curve based ranking in reality without going for personal level arguments with managers, because they used the IS effectively. IDENTIFICATION OF GAPS The information systems (IS) at Singer can be identified from the functional perspective based on the major business functions of sales and marketing, manufacturing and production, finance and accounting and human resources. As illustrated by the following diagram, the IS serve the three different levels of the organization i.e. operational level, management level and strategic level. IS at Operational Level The operational level systems support operational managers in monitoring the daily activities and transactions of the business. At Singer, the sales and marketing function at operational level is supported by four information systems. The order processing, is mainly related to sales and billing at Singer. The material movement control under manufacturing and control is done using ERP System (e.g. Material Master and Plant Maintenance modules). ERP accounting system at Singer enhances the financing and accounting function by tracking the flow of funds in the firm through transactions such as paychecks, payments to vendors, securities reports and receipts. The operational management of Si