English Essay Example | Topics and Well Written Essays - 500 words - 72

English - Essay Example To be specific, the villagers never try to realize that their belief in ‘the lottery’ is false. Instead, the blindly accept the tradition and happen to be the victims of the same. The speaker in the work by Shirley Jackson states that, â€Å"Soon the men began to gather, surveying their own children, speaking of planting and rain, tractors and taxes† (6). Besides, the lottery is used as a tool to sustain orthodoxy, but it brutally punishes individuals. Jackson Bill knows that lottery is not a fortune to his family. Still, he never tries to act against this inhuman custom. As the community members are supposed to follow the orthodoxy, one cannot expect the protagonist (say, Jackson Bill) to act against the same. S.T. Joshi opines that, â€Å"Certainly there is nothing supernatural about â€Å"The Lottery† (1948), whose impact rests on the very possibility of its occurrence† (13). From a different angle of view, the author makes use of the helpless cha racters to expose the inhuman aspects of orthodoxy. On the other side, the villagers still believe that sacrifice can result in fortune (say, good harvest). The author makes use of Tessie as the tool to proclaim the need to discard orthodoxy. Tessie is portrayed as the victim of orthodoxy, but she does not try to subdue to the same. Instead, she tries to express her views on forced human sacrifice. Still, this does not change the villagers’ attitude because their belief is blind. They never try to go beyond orthodoxy because their community never allows it. James Hugh Toner makes clear that, â€Å"By custom, others in the family join in to kill the lottery â€Å"winner†Ã¢â‚¬  (9). Bill knows that he cannot save his wife. Still, he does not try to save his wife. On the other side, Tessie tries to educate the villagers on their inhuman orthodoxy, but for no use. So, the author expects that Tessie’s fate will create awareness among the mass on the need to discard inhuman rituals

International Marketing (Qasim) Essay Example | Topics and Well Written Essays - 2500 words

International Marketing (Qasim) - Essay Example The key products offered in Subway include: custom sub sandwiches, salads, soft drinks and some other food items (Ibis Report 2013). Company’s rational behind internationalization The company’s strategy is based on the aggressive international expansion worldwide. Internationalization decision is mainly based on the business growth opportunities offered by rapidly growing markets. Subway will continue to expand internationally, especially in emerging economies as it is likely to be the largest source of profit and revenue growth (Ibis Report 2013). Today, these markets include markets not yet saturated with fast food brands (Russia, the United Arab Emirates, Brazil, China, India (Fertman n.d.). Mode of entry-selection of market entry strategy to enter into various countries Subway restaurants chain has chosen franchising option as a mode of entry strategy for starting business in various countries. Initially, the Subway chain did not even select new countries to expand into, as entrepreneurs from these countries contacted Subway (Welch et al, 2008). The original foreign entry in 1986 had a following typical format: individual entrepreneurs contacted the restaurants chain from a country where there were no Subway locations, and then the development team worked together with the entrepreneur, providing assistance in opening a franchise restaurant under Subway brand (Welch et al, 2008, 61). Thus, the company transferred the method of operation to the franchisee and had a much greater degree of control over its marketing efforts in a foreign market (Lecture notes). However, nowadays, Subway is also searching actively for new markets. Business Development department of Subway determines which markets would be appropriate to entry by evaluating a number of factors, including: the cost of doing business, the GDP, fast-food development and some others, etc. By operating as a franchising chain, Subway as a franchisor experiences less risks and is capable t o penetrate various markets very rapidly. Besides the obvious benefits and advantages of the franchise concept, Subway is imposed to certain risks as well. The value of the brand, either increasing or decreasing will have effect on the franchisee competitiveness. Franchisee of Subway has a number of responsibilities, including: initial franchising fee, finding locations, hiring employees and operating restaurants, leasehold improvements and equipment and paying a fee into the advertising fund and 8% royalty to the company (Subway Global Brochure 2013, 4). Subway also has certain responsibilities, such as: providing access to operational systems, guidance on store design and equipment ordering, operations manual, training program, R&D, ongoing support and periodic audits, and informative publications (Subway Global Brochure 2013, 4). The marketing mix strategies adopted by the company There are recognized several key elements of international marketing mix, including: product support , price support, promotion/selling support, inventory support, distribution support, service support, and financial support (Lecture notes). Below are briefly evaluated all these elements with a reference to Subway restaurants chain. Product support. Even though the product line and customer service are standardized among all Subway restaurants as it is common for any franchising chain, there are cultural and local eating habits in particular country that require adaptation